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Wednesday, October 9, 2024

Fuel Hike: Uber, Bolt Drivers Resort To Offline Price Negotiation

A number of drivers on the ride-hailing platforms, Uber and Bolt are now negotiating prices of trips with prospective riders to get paid higher than the estimated prices on the apps.

According to sources, the negotiation of extra charges has become the only way they could survive in the business after last Tuesday’s announcement of another hike in fuel prices. This came as the riding platforms have yet to yield to the demand of the drivers for immediate price increments to reflect the latest price of fuel.

In its response to one of the drivers who wrote to the company over the issue, Bolt said: “thank you for sharing your concerns about the recent fuel price increase. We understand the impact it has on your earnings. Please know that fares are calculated according to Bolt’s policies, and we continuously review them to ensure fairness for both drivers and riders.”

While the ride-hailing platforms may later acquiesce to the demands of the drivers, they are now resorting to price negotiation as a coping mechanism. For some, it is not only about negotiation but also about selecting what request to accept based on the pricing.

“I cannot be buying fuel at almost N1,000 per litre and still be accepting requests of N2,000 or N3,000. Even with the negotiation, it’s either I get requests as from N5, 000 or I park my car,” said one of the drivers who would not want to be named. On the price negotiation, another driver on one of the platforms said that “for Every long trip above N10, 000, I call the rider and give them my own price. I add at least N5, 000 if the rider does not agree, then I cancel the trip.  “But if it’s a surge request, I will collect the exact fare on the app. That’s the only way we can continue in this business since the platforms are not ready to implement an increment on the app.”

Asked how he has been coping with the sudden increase in the price of fuel, another driver shared a similar strategy. “For now, I give riders my price. Anyone following the price on the app at this time is just working for the ride-hailing companies because he will not gain anything after deducting fuel money and Commission.”

Last Tuesday, Nigeria National Petroleum Corporation (NNPC) Limited reviewed the price of Premium Motor Spirit (PMS) from N617 per litre to N855 and N897 naira depending on location. Even with the price increment, many filling stations across the country still do not have fuel to sell. The few filling stations that have fuel have immediately increased their prices. The week-long queues were still visible despite the price increase as car owners and transporters continue to struggle to get the product at high prices.

Subsequently, many are complaining about an increase in transportation fares even as buses are scarce on the roads. Meanwhile, a few days before Tuesday’s fuel price increase announcement, one of the ride-hailing platforms, Bolt, had implemented an upward review of its pricing structure.    The new pricing, which reflects increases across several components had taken effect on Friday, August 30, 2024.

According to the company, the revised pricing for Bolt rides now has the minimum fare raised from N1,300 to N1,495 while the start fee has been adjusted from N737 to N884. The company has also adjusted its cost per kilometre from N124 to N152 while the charge per minute is now N25, up from N21.

Bolt emphasized that the price revision was part of a broader strategy to enhance drivers’ overall earning potential. The development followed repeated requests by Bolt drivers for the company to revisit the prices on the ride-hailing app due to the increased cost of living.

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