By Stanley Anamali
The management of iReach Group of Companies has reaffirmed its commitment to promoting creativity, youth empowerment and cultural growth through its sponsorship of the Afro Hype and Drums Fiesta 3.0.
The colourful event, which took place at the South End Event Centre, Asaba, brought together hype men, DJs, drummers, and entertainers from across the country in a thrilling display of rhythm, energy, and artistry that captivated guests from start to finish.
This year’s edition featured a rich lineup of performers, including music icon Duncan Mighty, the youngest female DJ in Africa, DJ Irish, and the youngest hype man in Africa, Hype Man Success, fondly known as Small Body, Big Engine.
Speaking during the event, a representative of iReach Group, Mr. Daniel Ighagbon, said that the company’s sponsorship aligned with its broader mission of driving growth by supporting platforms that foster creativity, innovation, and collaboration among young people.
“At iReach, we believe in driving growth through creativity and culture. Supporting Afro Hype and Drums Fiesta is our way of investing in the future of entertainment and the immense talent that Nigeria has to offer,” he stated.
The convener of the event, 5-Star HypeMC Humble, appreciated iReach Group for its partnership and unwavering support, describing the company’s involvement as a huge boost to the success of this year’s edition.
“We’re grateful to iReach Group for believing in our vision. Their support helped us elevate the standard and reach a wider audience. This partnership truly shows the power of collaboration in building the entertainment industry,” he said.
Afro Hype and Drums Fiesta 3.0 has grown into one of the most influential entertainment showcases in Delta State, promoting African rhythm, creativity, and cultural pride.
Meanwhile, speaking on behalf of iReach Entertainment, the entertainment subsidiary of iReach Group, the Entertainment Manager, Mr. Ehi King, reaffirmed the company’s dedication to nurturing creativity and empowering young talents through purposeful collaborations and industry-driven events.
“At iReach Entertainment, our passion has always been to create spaces where young talents can express themselves, evolve, and be seen. The Afro Hype & Drums Fiesta reminds us that Nigeria’s creative energy is boundless; it only needs the right platforms to shine.”
“We are not just supporting events; we are investing in the future of our culture, our art, and our people. Our goal is to ensure that creativity translates into real growth, for the industry and for every young person bold enough to dream.” King said.
Through its entertainment subsidiary, iReach Entertainment, iReach Group continues to build strategic partnerships that foster youth development and contribute to the growth of Nigeria’s creative economy.
